LOW LIGHT, NO PROBLEM

PRIME COLLECTION

BINOCULARS

Bushnell® Prime™ binoculars come in six configurations covering every viewing scenario, with magnifications ranging from 8x-12x. Fully-multi coated optics and waterproof construction offer crisp, bright images in every environment.

RIFLESCOPES

Bushnell® Prime™ riflescopes deliver superior low light performance and resolution. Six configurations offer Fully-Multi Coated optics and EXO™ Barrier for clarity in any condition.

RANGEFINDERS

Bushnell® Prime™ rangefinders set the standard with industry leading features like ARC and ranging modes for any environment. Prime delivers accuracy you can trust, from the industry leader in rangefinder technology.

SPOTTING SCOPES

Bushnell® Prime™ spotters are available in three configurations. Fully-multi coated optics and waterproof construction ensures you get best-in-class clarity in any condition.

THE NEW STANDARD IN HUNT

Bushnell’s new Prime™ collection sets the bar high for what you expect in your optics. Prime is engineered for today’s hunters and shooters who crave simplicity, stability, and results. Prime optics combine fully multi-coated lenses and low dispersion glass with the durability needed for any hunt. It’s all backed up by our exclusive EXO Barrier™ coating for protection against rain, snow, fog, and other challenging elements. Bushnell’s newest family ensures that you’ll always be primed and ready so you never miss a moment.

EXTEND YOUR HUNT WITH LOW LIGHT PERFORMANCE

Low light and adverse weather can affect your hunt. But our new line of Forge, Nitro and Prime optics are engineered with ED Prime Glass to
enhance detail and EXO Barrier lens coating to repel rain, snow, dust and debris – so you can focus on what matters.

HDOS = MORE LIGHT + MORE CONTRAST + MORE COLOR

Bushnell’s HDOS (high definition optical system) is an engineered balance of glass, coatings and construction to achieve high performance in contrast, resolution and color. This is measured using MTF (modular transfer function) testing in various light situations. Confirmed by third party validation, we quantitatively measured contrast and resolution through MTF to achieve the highest score possible. Then, we combined that with the untold years of hunting experience that our team and ambassadors possess to deliver clarity in any condition.

SEE CLEARLY WITH EXO BARRIER

Protecting your optics against the elements is a concern shared by every hunter. Regardless of what
you hunt or where, the weather is always beyond your control. To help keep your optics protected,
Bushnell’s engineers formulated the best lens coating ever developed – EXO Barrier.™ An improvement
over RAINGUARD® HD, the new EXO Barrier coating molecularly bonds to the lens and fills microscopic
pores in the glass. The result – an ultra-slick coating that repels, water, oil, fog, dust, and debris.
Even rain, snow and fingerprints won’t stick.

Explore other hunting collections

FORGE COLLECTION

Forge is our top of the line hunting and shooting collection

PRIME COLLECTION

The new standard in hunting and shooting optics